Unclear brief and scope creep
Strategic Before 16 After 6The requested question, audience or deadline is vague, and extra charts, metrics and features are added during build, so the work runs late and over budget while answering the wrong question.
Who or what is affected: Requesting managers, analysts and delivery team
Causes
Requests made informally, shifting priorities and no agreed definition of done.
Consequences
Missed deadlines, overspend, confusing outputs and frustrated stakeholders.
Existing controls
- A short brief template is used for most requests.
- The sponsor signs off the first draft before build starts.
Control gaps
Changes made in chat or meetings are not recorded against the brief.
Additional controls
- Prevent: Agree the question, audience, metrics and deadline in writing before any build starts.
- Detect: Compare each new request against the signed brief and log every change with its effect on time and cost.
- Respond: Pause the build and return to the sponsor when a change exceeds the agreed time allowance.