Brand, data and campaign risks for advertising, digital and sales courses.
A worked example of how a marketing team identifies, scores and controls the risks that threaten privacy, legal compliance, brand trust, budgets and account security across its campaigns.
A worked example showing how a marketing team finds, scores and controls the risks in planning, producing and buying traditional and broadcast advertising, from misleading claims and account compromise to fraud, privacy and budget error.
For Learning Reference Only: This assessment demonstrates how risk assessment principles are applied in a practical setting, providing a useful reference for learning and understanding. Actual assessments may be adapted to suit specific site conditions and circumstances.
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