vaayaa Inclusive Education
Growth and Marketing

Email Lifecycle & Retention Marketing Specialist

Department Growth and Marketing
Work Type Remote
Location IN
Employment Type Contractor
Posted Oct 18, 2026
Application Due Nov 17, 2026
Compensation USD 370 to 690 per month (about ₹35,000 to ₹65,000)
Grow learner engagement and repeat enrollments through relevant, measurable and permission-based email communication.

Grow learner engagement and repeat enrollments through relevant, measurable and permission-based email communication.

This is a remote contract role. You can work from anywhere in India. Experience level: 2 to 5 years.

What you will do

  • Plan onboarding, course discovery, engagement and re-engagement email journeys
  • Segment audiences using consented and behavioral data
  • Write and test subject lines, messages and calls to action
  • Monitor delivery, engagement, unsubscribe and conversion metrics
  • Coordinate transactional and promotional emails with operations
  • Maintain suppression lists, consent records and email compliance standards

What you bring

  • 2 to 5 years of experience in email marketing, CRM operations or lifecycle marketing
  • Strong copywriting, segmentation and campaign analysis skills
  • Familiarity with email automation and deliverability basics
  • Understanding of consent, unsubscribe handling and privacy requirements
  • A data-driven approach to retention and customer communication

Where we hire

Remote within India. We especially welcome applications from these cities:

  • Tier-1 metros: Mumbai, Chennai
  • Tier-2 cities: Surat, Vadodara, Nashik, Madurai
  • Tier-3 cities: Dehradun, Salem, Mangaluru

About vaayaa

vaayaa offers self-paced, text-based Micro-Diploma and Micro-Degree courses for learners around the world.

Submit Your Application

Apply for this Position

Complete the fields below to submit your profile directly to our hiring team.

Uploading resume document...